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Ian Callum: A Life in Design

  • Ian Callum
  • Jaguar
  • Jaguar

Ian Callum, Jaguar’s Design Director, one of the world's most celebrated automotive designers will be speaking about his “Life in Design”. In the grounds the stunning new F-Type Jaguar will be on display together with historic Jaguar cars the C-Type, D-Type and the classic E-Type.

From 1979 to 1990 Ian worked at Ford working between Dunton, Japan, Italy and Australia, mainly working on ‘bits of cars, mostly steering wheels’. He contributed to image builders such as the RS200 and Escort RS Cosworth, the last of which he is especially proud of and with which he collaborated with fellow RCA graduate Peter Horbury. He was then appointed Design Manager responsible for the Design Studio in Turin and worked on the Via, Zig and Zag show car concepts.

In 1999, Ian was appointed to succeed the late Geoff Lawson as Design Director at Jaguar. With the next generation of Jaguar models Ian succeeded in taking Jaguar away from the Lawson-era retroism, which produced the slow-selling X-Type, S-Type, and XJ towards a language that was more dynamic and modern. The first next-generation model which reflects this ethos was his first complete production Jaguar, the 2006, which bears striking similarity to the Aston Martin DB9.

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